AI Work

Currently I use AI to accelerate innovation, growth and explore its limits through experimentation.

Here are a couple of examples of how I used IBM’s AI engines, before ChatGPT, Sora, Midjourney etc.

 
 
 
 
“Houston, we have a problem.”
— Jack Swigert (NASA Astronaut on Apollo 13)

When Apollo 13 called to report one of history’s biggest problems, IBM technicians working alongside NASA in Houston, to bring the astronauts home. This campaign is a celebration of problems and the people who tackle them.

 
 
 


Smart Loves Problems I Anthem :60

 
 


Smart Love Problems I Short doc :90

 
 


Smart Loves Problems I Short doc :90

 
 

Print Campaign

 

I came up with the concept with my writer partner Abe Baginsky and was the CD on the project.