Making Brands Worth Talking About

Juliane is an award-winning Creative Director who helps brands build culturally relevant campaigns, visual systems that work across every touchpoint, experiential activations, and AI-powered brand systems. She has worked with AI since 2015, bringing optimism, creative judgment, and a human-first perspective to emerging technology.

Her work for IBM, including the Cognitive Dress at the Met Gala, became one of the most successful and awarded social campaigns in IBM’s history and is now part of the permanent collection at the Henry Ford Museum of Innovation. Juliane has built trusted partnerships with senior marketing and C-suite leaders by turning complex challenges into clear creative direction, helping ambitious work move through large organizations without losing its edge.

She has led work across continents and markets, earning more than 100 international awards, including Gold Cannes Lions, The One Show, Clios, Effies, and Fast Company’s Innovation by Design Award, for clients such as IBM, Philips, Mondelēz, L’Oréal, Mercedes-Benz, NBC Universal, T-Mobile, and Sony PlayStation.

What drives her is simple: finding the human truth inside complexity, then turning it into work people notice, feel, and act on.

If you have a project you'd like to discuss, contact me.

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