Outthink

How do you promote the competitive advantage that AI has in the disruptive world of business? How it can be used and draw meaning from?

To help make sense of this data, the programmable computers of the past are giving way to cognitive systems like IBM Watson. In 2015 Watson is taking us to a new era: the cognitive era. With Watson, we can outthink our biggest challenges.

IBM’s new creative platform highlights through a series of weekly stories in leading publications, online and social media, businesses that already started to become a cognitive business.