AI Daybreaker

Daybreaker a morning dance community of 500,000+ members in 33 cities around the world, wanted to start the New Year with a new way to party.

With Watson, Daybreaker was able to to base the colors, music playlists, fitness session, healthy breakfast, and intention cards on each attendees’ personality. So, for the first time ever, the Daybreaker experience is powered by the preferences, energy and mood of its attendees.

The event not only captured national attention, but was also featured on Conan O’Brien.